Long-range barcode labels can make keeping track of crates and shipping containers
as easy as keeping tabs on merchandise in a store. Their low susceptibility to errors
makes them ideal for taking inventory and keeping logs, and their long-range legibility
makes them perfect for doing so in warehouses, distribution centers, and other industrial
settings.

Reflective long-range barcodes are made using retro-reflective sheeting - the same
sheeting that is used on road signs to increase their visibility at night. Like
road signs, long-range labels are designed to reflect light back to its point of
origin. This ensures that enough light is returned to the laser scanner for it to
read the barcode.

It might help to understand how a laser scanner works: laser scanners consist of
a laser beam and a photo diode. The photo diode registers the
intensity of the laser’s reflection off the barcode. When the laser beam passes
over a black bar, less light is reflected than when it passes over a white space.
The fluctuation in the light’s intensity is registered by the photo diode and deciphered
by the scanner. The further the scanner is from the barcode’s surface, the harder
it is for the photo-diode to register differences in the intensity of the reflected
light.

One might wonder why long-range labels aren’t simply printed on mirror surfaces.
While mirrors are much more efficient than paper at reflecting light, they don’t
usually reflect light back towards its source. If a laser beam from a scanner were
to strike a mirror surface at an angle, it would bounce off at an equal but opposite
angle, completely missing the photo diode. Retro-reflective sheeting, however, ensures
that the laser beam from a scanner is reflected back at the scanner so it can be
registered by the photo diode.

The sheeting used to make long-range barcode labels is made from thousands of tiny
glass beads, which are embedded in a clear plastic emulsion. Light enters a bead
and bounces off three surfaces before it leaves the bead, traveling back in the
direction from which it came. Retro-reflective sheeting is so efficient at reflecting
light back to its source that it allows laser scanner to read labels from three
times the normal distance. With the right scanner, long-range barcode labels can
be read from as far away as 32 feet.
More efficient scanning makes a more efficient use of your time, which is why they are as popular as ever in large warehouses and stockrooms around the world.